By:
Administrator;
Date Added.: Apr 15, 2011;
Category:
Publishing and Printing
When sharing your business information with clients, how do you make the very best impression upon them? Pressing the flesh, looking and acting professional when dealing with clients is part of making a good impression, but what about the brochures and other documents that you want the client to take away and read? The answer is customised and professionally printed presentation folders.
What Are Presentation Folders?
For that aren’t sure, presentation folders are single sheets of card stock that are designed to fold into a pocket that can store your marketing documents, contracts and product/service information in a fashion that is presentable and allows those documents to be easily stored and transportable.
Why Are Presentation Folders Important for Your Marketing?
When meeting with clients, or you have documents and brochures on display at your front desk for clients to take away and read, offering a stack of brochures and documents can be an unwelcome proposition. Being offered an unbound stack of paper can lend itself to not be read or even lost or destroyed. Offering your printed marketing materials inside a smart looking presentation folder keeps it all together and makes for easier management of your documents. Having a custom designed and printed presentation folder will also represent your business a lot better than handing out plain manila folders too.
While we consciously deduce that brochures, flyers and booklets are communicating your ideas and values to your clients, presentation folders are an effective marketing communications tools as well. The design and quality of your presentation folders can subtly communicate a lot about you to them by creating an instant impression. By organising your marketing and other relevant documents within a presentation folder that looks great and is of good quality, you are representing the values of your company to your clients. It shows that you are organised, thoughtful of your customer’s experience and that your documentation is of value and worthy of preservation.
Tips For Effective Presentation Folders
With presentation folders, presentation is everything! Here are some design points to make your presentation folders more effective:
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Display your logo and company name prominently on the front
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Display contact information either inside or on the back
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Include a slot inside for holding and displaying a business card.
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Make sure the quality of the card used for to make your presentation folders is good enough to stand up to some punishment. From 310 to 350 GSM is recommended.
Creating a competitive presentation folder design means producing a design that is unique to your business, rather than using a plain template. Your presentation folder should inspire your prospective clients to want to do business with you, so your design should express your values and differentiate you from your competitors.
Get Quality Presentation Folders Printed with 1Print
If you are looking for quality presentation folder printing in Australia, 1Print is the solution. Our online printing services allow you to upload your design; we print it and deliver your presentation folders free to any location in Australia.
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